{"id":76,"date":"2026-05-12T21:35:25","date_gmt":"2026-05-12T21:35:25","guid":{"rendered":"https:\/\/cambridgemovinghub.com\/?p=76"},"modified":"2026-05-12T21:35:25","modified_gmt":"2026-05-12T21:35:25","slug":"amplifying-cycling-community-in-cambridge-crossing","status":"publish","type":"post","link":"https:\/\/cambridgemovinghub.com\/?p=76","title":{"rendered":"Amplifying cycling, community in Cambridge Crossing"},"content":{"rendered":"
\n

When you walk into the 10,000 sq. ft. home of Casa Bikes @ AMPED!, you\u2019re overtaken by its size \u2014 it\u2019s probably the largest bike store in the area \u2014 and its paradoxical homeyness. Row after row of e-bikes and cargo bikes are sprinkled with oases of couches and chairs set around tables. There are rotating art displays on the walls and on the floor, some of which light up when you walk by.<\/p>\n

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The dual-concept space blends Casa Bikes, an e-bike rental and retail store, and AMPED!, which gives cyclists and community members \u2014especially underrepresented voices \u2014 a place to interact. It\u2019s the brainchild of co-owners Charles James and Daisy Chiu, who formerly ran Crimson Bikes, and Elder Gonzalez, and situated right at the end of the Community Bike Path that runs from the Alewife Linear Park path (currently closed for renovation) through Davis Square to the Lechmere T stop, then into Cambridge Crossing, the substantial development in East Cambridge just north of the Museum of Science.<\/p>\n

\u201cWe didn\u2019t just want to build a shop \u2014 we wanted to create a place where people can come, connect and actually experience something together,\u201d said James during a tour of the space, which had its grand opening in September 2025, mere months after REI\u2019s first small-format retail store closed. \u201cWe wanted to inspire childlike wonder,\u201d he added.<\/p>\n

The rise and fall of Crimson Bikes<\/strong><\/h2>\n

It\u2019s a bit of redemption for the bicycle entrepreneur, who started Crimson Bikes in 2009 as a student at Harvard University, running it out of his dorm room. After a post-graduation detour into high tech work, James returned to Crimson Bikes up again in 2015, recruiting Chiu. They launched their first retail store in 2017 at the junction of Mass. Ave. and Mount Auburn Street.\u00a0<\/p>\n

Crimson Bikes became something of a de facto cycling center in Cambridge, often hosting waffle-and-coffee pre-ride meals for cyclists. Another goal of Crimson Bikes, James said, \u201cwas to make biking more accessible for all,\u201d and increase its diversity, important to him as a Black person from humble roots in Mississippi. The model seemed to be working, as revenues went from $77,000 in its first year with a brick-and-mortar locale to more than $1 million in 2019.<\/p>\n

Then came the pandemic, and its supply chain chokeholds. Crimson Bikes started having huge problems filling orders for new bikes, which led to scores of complaints to the Better Business Bureau and negative ratings and comments on Yelp, Reddit and the like. Financial and logistical complications, followed from its landlord and especially the company handling its website and payment processing. James tried to reorganize under Chapter 11 bankruptcy, but by the summer of 2022, the business had been liquidated. (It wasn\u2019t the only local bicycle shop that was a casualty of the pandemic \u2013 Quad Bikes, Everli and Bike Exchange also closed.)<\/p>\n

\u00a0\u201cI had nothing, no money,\u201d said James, who was the majority owner of the shop. \u201cMy savings were drained. I was about to get evicted from my home because I didn\u2019t have income coming in. So, I made myself a deal. I said, look \u2014 if you can figure out a way to go back to your roots, and if you can make $3,000 in a month, then you can continue down that path. But if you fail on that, you\u2019re gonna go get whatever job you have to \u2014 Dunkin\u2019 Donuts, anything.\u201d<\/p>\n

Changing gears<\/strong><\/h2>\n

James borrowed tools from the public library and started an on-call, mobile bike repair service. He hit his $3,000 mark in three weeks and parlayed that income stream into the first Casa Bikes repair shop in Kendall Square in March 2023. That July, he borrowed money from friends to secure a small space in a newly constructed building near the Broad Canal, adding retail sales when bike and e-bike availability surged as the world emerged from COVID-19. James sold the vehicles on a commission model versus the more traditional wholesale model, where the retailer purchases and owns the inventory.<\/p>\n

When the closing of REI \u00a0was announced in March 2025, James again saw opportunity and reached out to DivcoWest, which developed the 43-acre Cambridge Crossing parcel and had managed the REI property. Being adjacent to bike-friendly infrastructure was \u201ca natural fit,\u201d James said.<\/p>\n

DivcoWest officials were receptive. \u201cThis collaboration provided a great opportunity for a local business to evolve and grow, while bringing a dynamic, community-focused use to CX [Cambridge Crossing],\u201d said Dennis O\u2019Donnell, managing director-investments at DivcoWest, through a publicist. \u201cAMPED\u2019s experience aligns strongly with East Cambridge\u2019s cycling culture, and we\u2019re excited about the energy, programming, and innovative approach to urban mobility they\u2019ve brought to the neighborhood and beyond.\u201d<\/p>\n

Read more Lesley University faculty launch two-day strike<\/a><\/p>\n

The Cambridge Crossing store sells more than a dozen brands of e-bikes, cargo bikes and e-scooters. Its original site in Kendall Square was temporality shuttered last year as the team settled in at the new locale and has since reopened as a rental and repair outpost.<\/p>\n

The dual concept with AMPED! came because \u201cwe wanted to create a place for people to convene and experience something together while being in relationship with each other,\u201d said Nolimi Rodriguez, creative director and curator of art and events. She hopes to establish an artist-in-residence program.<\/p>\n

AMPED! has hosted events like a free (with suggested donation) LatinX evening (\u201cEntre Mundos\u201d) late last year, which featured four DJs (one in his late 70s) and three \u201csound baths\u201d placed throughout the space, letting people wander from a pod of techno beats into an aural cone of tropical breezes.<\/p>\n

It has engaged in other community-focused events and will host events every Thursday evening in the summer. It\u2019s also working to organize bike rides and developing plans for educational outreach. For Bike Month, Casa Bikes is organizing a series of events, some with partners such as the Kendall Square Business Association. Along with DivcoWest and others it will host the CX Cycle Fest at Cambridge Crossing on May 20. Last year\u2019s event featured a bike ride, bike exhibition and the opening of the Kittie Knox Cycle Center \u2014 a public repair center between AMPED! and the Lechmere T stop, named after the pioneering, biracial cyclist born in 1874 in Cambridgeport. On May 29, Casa Bikes at Kendall will host an open house to celebrate reopening.<\/p>\n

Many in the local biking community say it\u2019s good to have James and Chiu back. \u201cCharles and Daisy have done a tremendous amount to support the local biking community,\u201d said Chris Cassa of Cambridge Bicycle Safety, citing things like its community tune-up events and in-home service calls for larger bikes.<\/p>\n

Richard Freierman, a member of the Cambridge Bike Committee, said he recently purchased a Velotric Tempo e-bike at the store. \u201cIt was great to have somewhere local with such a wide selection of e-bikes and a knowledgeable staff,\u201d he said. \u201cCharles and Daisy are super supportive, as is the entire staff.\u201d Freierman also ordered an adapter to attach his Burley trailer, \u201cthis time for groceries, not kids.\u201d\u00a0<\/p>\n

Given all that went wrong toward the end of Crimson Bikes, James often wondered if the bike community would ever take him back. \u201cI could not have imagined the overwhelming, positive response from the local bike community,\u201d James said.<\/p>\n

Casa Bikes @ AMPED! is located at 181 Morgan Ave in Cambridge Crossing.<\/em><\/p>\n

This story was updated to clarify that the Linear Park portion of the Community Bike Path is currently closed for renovation. <\/em><\/p>\n

Read more City council sees one way forward for Garden Street<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

When you walk into the 10,000 sq. ft. home of Casa Bikes @ AMPED!, you\u2019re overtaken by its size \u2014 it\u2019s probably the largest bike store in the area \u2014 and its paradoxical homeyness. Row after row of e-bikes and cargo bikes are sprinkled with oases of couches and chairs set around tables. 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